Convenience Store News

MAR 2017

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42 Convenience Store News | MARCH 2017 | WWW.CSNEWS.COM Now in its fourth year, the CSNews Category Captains awards program applauds the outstanding category management initiatives implemented in the convenience channel over the past 12 months. All entries were judged by product development experts at consumer research firm Past Times Marketing based on information supplied by participating companies. Entries were judged on product innovation; creativity in merchandising, marketing, promotion and advertis- ing; use of consumer insights; innovation and dynamic category management tools; demonstrated commitment to meeting retail customers' specific needs; effectiveness at lifting sales for a brand's products in the category; effectiveness at lifting an entire category's sales for a retailer or retailers; and fact-based evidence of market- specific or account-specific sales results. These 2017 CSNews Category Captains demon- strate their understanding of retailers' needs to address shopper demands, and the execution of solutions. W ant to build a bigger basket? Want to cre- ate a kick-ass loyalty promotion that will exceed expectations? Want to have the right products on your shelves with the right space, inventory allocation, and pricing? Then, work with a Category Captain. Category Captains are experts at gathering consum- er intelligence and using that data to grow a retailer's sales and profits for an entire category. Far from being solely focused on their own items in the set, they strive to help a retailer meet its overall financial goals. The 12 suppliers recognized this year as Convenience Store News Category Captains in 13 product categories have earned convenience store retailers' trust. They also make sure a retailer's strategy is not driven by a single supplier's agenda. Instead, these companies work with the retailer to ensure that the category's product assortment and pricing meet the needs of that retailer's target shoppers. By Susan Durtschi, Past Times Marketing 2017 In a League of Their Own THESE WINNING SUPPLIERS HELPED RETAILERS GROW CATEGORY PROFITS IN THE PAST YEAR

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