Convenience Store News

MAR 2017

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50 Convenience Store News | MARCH 2017 | WWW.CSNEWS.COM 2017 percent during the period of the promotion. Not only was Tyson Convenience able to help retailers promote hot snacking to consumers, but the company was also able to introduce Bosco Sticks Stuffed Breadsticks to retailers as a new product offering. Tyson Convenience works with retailers to provide product knowledge and solutions, as well as programs, to reach its tar- gets based on learnings. The company also provides sales and marketing suggestions from across the food industry through insight partnerships and proprietary studies. ••••••••••••• HEALTH & BEAUTY CARE: Lil' Drug Store Products E ach year, millions of consumers pur- chase health and beauty care (HBC) products in convenience stores that provide fast relief for a variety of ailments. The health and beauty care category generates high margins for convenience retailers, but with a variety of products and sometimes limited space, it can be a difficult segment to manage. Lil' Drug Store Products uses a unique, holistic approach to category management. Utilizing national syndicated data, HBC industry trends, pricing analyses, and proprietary consum- er research and insights to analyze the products, pricing and merchandising of all items in a HBC set, Lil' Drug provides unbiased recommendations to maximize sales and profits for convenience retail- ers and wholesalers. One recent example: Lil' Drug saw an opportunity to optimize the eye care segment in the convenience HBC set. In all other channels, lens solutions and dry eye care products are the lead- ers in dollar sales in the category, but the two subsegments are underdeveloped in convenience. Because of an exclusive partnership with Alcon, Lil' Drug Store Products recently brought the top lens solution brand Opti-Free Puremoist Multi-Purpose Disinfecting Solution and the top dry eye drop brand Systane Ultra Lubricant to the convenience channel. A number of wholesalers and retailers have chosen to part- ner with Lil' Drug to help manage their HBC sets and achieve results for the total category. Retailers who partnered with Lil' Drug increased HBC sales at a rate 82 percent higher than total c-store HBC growth, according to Nielsen data for the 52 weeks ended Feb. 20, 2016. Another recent success story comes from Kum & Go, which named Lil' Drug Store Products its 2016 Category Manager of the Year for excellent customer service and an above-average category growth rate in the past year. support visits, and national and local marketing all delivered directly to the retailer's door through its own delivery system. The program includes ongoing innovation to keep offerings fresh and engaging for customers. It's the only grab-and-go program backed by exclusive iGnG technology. This software tells the retailer what products to offer at what time, ultimately optimiz- ing waste and driving more sales in the cat- egory. The technology involves Wi-Fi enabled traffic counts and handheld scanners. "Holiday Stationstores has iGnG in 11 Hot Stuff Pizza branded stores and we've found the platform to be easy to use, with the tech- nology piece being very intuitive," noted Tara Anderson, foodser- vice director for convenience store chain Holiday Stationstores. "We are able to make simple changes to the items we select to bake and when we bake them based off of data, including cus- tomer counts and sales history that gives instant gratification in both sales and margin improvements. The system also greatly improves scan accuracy and offers time of day information for both sales and sales by SKU." ••••••••••••• FOODSERVICE/PREPARED FOOD: Tyson Convenience T yson Convenience recognizes that finding new opportunities for retail- ers requires understanding what is at the center of the customers' needs. The Tyson Convenience team offers specialized prod- ucts and support to help retailers meet their specific needs and grow better together. The innovation demonstrated in new hot snacking products paid off this year with basket builds. Innovation and opportunity was on the minds of the Tyson Convenience team when it brought out five new hot snacks in 2016. No less than 94 percent of Americans snack each day and 50 percent snack two to three times a day. Tyson Convenience expanded its hot grab-and-go program with additional brands and in-store support, including equipment and accessories, to help retailers enter or expand their assortment in the hot snacking category, including a tabletop oven. The Bosco Sticks Stuffed Breadsticks "Roll in the Dough" summer promotion ran from June 1 through Sept. 30, 2016, and packed special pricing, rebates, merchandising and more into an easy-to-execute special promo. All promotional elements and incentives were only offered to retailers and brokers. Tyson Convenience grew its weekly Bosco Sticks sales volume by 67

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