Convenience Store News

MAR 2017

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62 Convenience Store News | MARCH 2017 | WWW.CSNEWS.COM Gasoline + Diesel + Ethanol + LNG/CNG + Electric MOTOR FUELS pointed out that as alternative fuels are regularly cheaper than standard gasoline, once customers have tried an alternative fuel and have seen that it does not harm their vehicles, they are likely to continue pur- chasing it to make use of the ongoing savings, incorpo- rating it into their regular buying patterns. Other ways to encourage the trial of alternative fuels are social media and the use of pumptopper video advertisements. However, attendees cautioned against the delivery of too many messages, which could ulti- mately result in mental clutter for consumers. CSN Protec and Minnoco participated in the "Pink Out" promotion through which 2 cents for every gallon of E15 sold was donated to breast cancer research. TURNING CHALLENGES INTO OPPORTUNITIES During the Summit's open discussion period, attendees talked about the various challenges faced by compa- nies that offer alternative fuels, and how these can be overcome or reframed. "What we've looked at is making those challenges opportunities," said one attendee. The group agreed that historically, ethanol has struggled with its public perception, but that fuels with ethanol have existed safely long enough that suppliers and retailers now have an opportunity to successfully educate the public. "I think E15 presents the biggest opportunity that I see right now," said another participant. Coupons were heralded as a good way to get con- sumers to try alternative fuels — even more so than they are for general c-store products. One attendee Currently, most of the sites selling E15 are located in a large swath of the central United States stretching from the upper Midwest to the South. The symposium is three days of valuable content, continuing education credits, interaction and invaluable peer networking. This year's event will include: • NEW: Training session presented by RDBA • NEW: Partnership with IDDBA. Free admission to the IDDBA for a guided trade show floor tour • Networking functions • Keynotes & valuable content • Roundtable discussions An exclusive invitation-only networking and education event designed by and for retail dietitians June 3-5, 2017 Hyatt Regency Orange County Anaheim, CA Qualified retail dietitians and nutritionists can request their invitation to attend. Conatct Joan Driggs at [email protected] or at 224-632-8211. Sponsorship packages are available. Contact Maggie Kaeppel at [email protected] or at 630-364-2150.

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