Convenience Store News

MAR 2017

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98 Convenience Store News | MARCH 2017 | WWW.CSNEWS.COM GETTINGTO THECORE BY AGE: TOTAL 18-34 35-44 45-54 55-64 65+ Early adapter – I love to try new things 32.7% 35.7% 37.4% 26.7% 31.1% 25.8% Middle of the road – I like to wait and see 60.6% 58.8% 56.6% 68.6% 58.9% 61.3% Traditionalist – I like what I've always liked, no need to try anything new 6.7% 5.5% 6.0% 4.7% 10.0% 12.9% Base: 507 respondents who shopped at a convenience store in the past month Source: Convenience Store News Market Research, 2017 Machines offering customizable beverages are attracting the attention of c-store shoppers. Several respondents expressed enthusiasm for self-service milkshake and smoothie makers, and fountain machines where they can mix and match options for a truly personalized drink. How effective do you think convenience stores are in keeping up with the latest trends? BY GENDER: TOTAL MALE FEMALE Effective (net) 68.4% 65.4% 71.7% Extremely effective 13.7% 15.6% 11.7% Somewhat effective 54.7% 49.8% 60.0% Neither effective nor ineffective 22.3% 25.9% 18.3% Ineffective (net) 9.3% 8.7% 10.0% Somewhat ineffective 8.2% 7.6% 8.8% Not at all effective 1.2% 1.1% 1.3% Base: 503 respondents who shopped at a convenience store in the past month Source: Convenience Store News Market Research, 2017 Are Convenience Stores Trendy? Most c-store shoppers see themselves as middle of the road in adopting new trends M ore than two in three convenience store shoppers think the channel is effec- tive at keeping up with the latest trends, and that's fortunate since only a very small portion of c-store shoppers consider themselves "traditionalists," liking what they like and not interested in trying anything new. Carbonview Research, sister company of Convenience Store News, recently surveyed roughly 500 U.S. consumers who shopped at a convenience store in the past month to learn about their attitudes and purchasing behavior around new trends, products and services. A higher percentage of females than males think convenience stores are keeping pace with the latest trends. Want to collaborate and share expertise with your peers? The Council of Retail Experts (CORE) is an exclusive network of convenience store retail leaders who do just that. For more information on how to join CORE, please visit www.cvcoreinsights.com. Survey respondents sourced via ProdegeMR, a leading provider of data collection solutions for the research industry. Visit www.prodegemr.com for more info. When it comes to new trends, products and services, which of the following best describes your attitude? Interestingly, it's not the youngest c-store shoppers who are most apt to refer to themselves as early adapters. It's those aged 35-44. When asked about the best new product or service they have tried at a convenience store in the past year, 17 percent of respondents mentioned some type of beverage.

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